BTS CONCERT AND CAMPAIGN
The Arirang represents a profound homecoming for BTS, serving as a symbolic bridge between their global pop superstardom and their deep-rooted Korean identity after a period of historic transition. The members reinterpret the traditional “Arirang” melody as a modern “frequency” that connects their military hiatus to their 2026 rebirth. It is both a tribute to the ancestors who sang these melodies for centuries and a transformation that BTS is ready to lead their culture into a new, uncharted era.
Process
Promotion
The billboard presents a vertical adaptation of the BTS “Arirang” World Tour key art in an outdoor setting to promotion to the audience.
The project includes custom-designed souvenir tickets featuring clean event metadata for SoFi Stadium, structured seating details, and styled barcode layouts. This physical touchpoint is paired with a mobile-first event screen and digital poster layout tailored specifically for smartphone displays, ensuring seamless visual continuity from online ticket discovery to the live concert experience.
